Sherry Buffington, Ph.D. and her daughter, Gina Morgan, a certified trainer
and grief counselor, formed the training/consulting firm, Peak Potentials
and began presenting workshops. Sherry had spent ten years studying personality,
human motivation and communications, so many of the programs this mother-daughter
team developed revolved around how personalities act and interact, both
individually and in the workplace, how people communicate verbally and
non-verbally, and what motivates people to excel.
As a result of the focus on human behaviors and
personality, many of the programs included a personality assessment.
At that time the team used one of the many single dimensional profiles
on the market, and noticed that far too often the way an individual profiled
did not match the messages they were sending non-verbally. Since experts
on nonverbal communications all agree that the average person is unable
to lie non-verbally, Sherry and Gina began to question those who profiled
differently than they presented themselves. In every instance these individuals
would either report that they weren't sure the results on the profile
were correct or that they felt it did fit them, but didn't like being
who they were. So began the journey to a new dimension in personality
profiling. This is the story as they tell it:
Nature is such that we generally love
(or at least accept without questioning) what we actually own. We have
never seen an exception. So when people we had profiled reported that,
although they agreed with the profile results, they weren't happy with
them, we began the search for a different profile that might produce more
consistently accurate results. We looked at many and began to use two,
which measured different aspects of an individual in conjunction with
one another. One was derived from the work of Hippocrates, the other from
Over time certain patterns began to emerge
and we began to understand why those who were unhappy with their lives
often profiled the way they did. We also discovered that the results of
single dimensional profiles, when given to these individuals, validated
the conditioned self, and not the true self.
When the results of a personality profile
gives only a picture of your conditioned self, and that self is not the
self you were born to be or are joyous in being, the result simply validates
what you currently believe about yourself; even if that belief is erroneous
Unable to find a truly complete and accurate
profiling system, we conducted extensive research over
the next ten years and developed the first truly multidimensional personality
profile on the market today.
The years of research had produced some astounding
revelations. Incredibly, we discovered that more than half
of the population has been conditioned (usually as children) to such an
extent that they are not aware enough of their natural attributes to profile
accurately on a single dimensional profile!
Only the CORE system provided methods for helping these individuals
to move past limiting conditioning and claim their natural and authentic
selves. In every case, the individual became happier, more content and
more effective overall.
People who had experienced the power of the CORE profile regularly
told us that it had literally changed their lives. We realized what a
remarkable and completely unique system CORE was and we knew it needed
to be shared with the world.
In the family tradition,
Ron Reiserer (Sherry's son/Gina's brother) joined the team. Having assisted
with much of the research and realizing the power and uniqueness of the
CORE instrument, he suggested that we apply for a patent. The patent was
granted in June 2000 and the
profile of the new millennium was introduced to the world online!
CORE Systems International
continues its research and focuses on training and certifying facilitators
to administer CORE products and workshops. Our team now includes Gina's
husband, Ron, who is our technical support VP, their son, Bryan who is
the company videographer and youngest person to become a certified CORE
Facilitator as well as an entire network of highly trained CORE Facilitators
around the globe.